Bollywood news
Zee, one of India’s most iconic and beloved media brands — reaching 854 million viewers across 208 million households — has officially stepped into a bold new era with the launch of its refreshed brand identity and compelling promise: “Yours Truly, Z.” Further cementing its transformation into a content-tech powerhouse, Zee has unveiled an industry-first initiative titled ‘Z’ Whats Next. Designed to be a recurring, future-facing platform, Z’ Whats Next offers Zee’s partners a front-row seat to the innovations, storytelling evolution, and tech-driven strategies the network is bringing to the table. The initiative reflects Zee’s commitment to being not just responsive to change — but actively designing it. The core focus of Z’ Whats Next lies in showcasing how Zee is building a world where content flows seamlessly — across platforms, devices, and hearts. With culture as its foundation and technology as its enabler, Zee is creating stories that transcend format, from 30-second ads to ch...